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Every day, thousands of passionate developers come up with new startup ideas but lack the branding know-how to make them thrive. If you count yourself among them, Lean Branding is here to help.
This practical toolkit helps you build your own robust, dynamic brands that generate conversion. You’ll find over 100 DIY branding tactics and inspiring case studies, and step-by-step instructions for building and measuring 25 essential brand strategy ingredients, from logo design to demo-day pitches, using The Lean Startup methodology’s Build-Measure-Learn loop.
- Learn exactly what a brand is—and what it isn’tBuild a minimal set of brand ingredients that are viable in the marketplace: brand story, brand symbols, and brand strategyMeasure your brand ingredients by using meaningful metrics to see if they meet your conversion goalsPivot your brand ingredients in new directions based on what you’ve learned—by optimizing rather than trashingFocus specifically on brand story, symbols, or strategy by following the Build-Measure-Learn chapters that apply
- Sales Rank: #705981 in Books
- Published on: 2014-10-10
- Original language: English
- Number of items: 1
- Dimensions: 9.34" h x .91" w x 6.28" l, .0 pounds
- Binding: Hardcover
- 304 pages
About the Author
Laura has been implementing The Lean Startup methodology with more than 150 entrepreneurs and their 90+ internet-based startups. She has learned about what makes and breaks them, what they fear as they create their brand, and how it can be fixed. This experience has allowed her to grasp first-hand what it takes to improve every component of their brand strategy from logo design to demo day pitches. Being a digital marketing mentor for Colombia's IT Ministry and its Apps.co program -- based entirely on The Lean Startup and the Business Model Canvas -- has given her a unique insight to approach brand building for internet-based startups.
Laura is Summa Cum Laude from the Kogod School of Business (American University), and completed a Master's degree in Design Management (Savannah College of Art & Design, SCAD). She is currently completing her PhD dissertation in Consumer Psychology, sponsored by the Colombian Government's Administrative Department for Science, Technology & Innovation (Colciencias). Junior Chamber International (UN program) recognized her as one of the Top Outstanding Young Persons in Colombia in 2012, and she became part of the World Economic Forum's Global Shapers community of young leaders changing the world in 2013. Laura regularly blogs about branding, design and business at leanbranding.com/blog. She has worked in Groupon, interned at National Geographic and cofounded a digital agency called Ozone Group in 2008. More at laurabusche.com.
Most helpful customer reviews
6 of 9 people found the following review helpful.
Invaluable information on branding at all levels
By TFLReader
Over the years, I have worked for Fortune 500 companies, small start-ups, mom and pops and my own one-man-show. One essential common ingredient in the success of all of these types of businesses is some form of effective branding strategy. Without this, you are presenting yourself to be just like the next guy and give customers no reason whatsoever to grace your doorstep. Laura Busche does an amazing job with Lean Branding, taking you through the branding process from nuts to bolts. The points that were of most interest and value to me were:
-- Various Brand Strategy Ingredients
-- Branding tactics and real life case studies
-- Branding and visual symbols
-- The included graphics, templates and tutorials
-- The psychology of branding
There is so much here that it is impossible to list it all in one little review. Suffice it to say that if you're interested in branding - and if you are in business and want to be successful, you should be! - then this is a must read.
6 of 9 people found the following review helpful.
This should be a $0.99 book.
By Ross Currie
A few nuggets here, but generally found this to be a superficial overview of branding with a weak attempt to align under the Lean Startup Methodology.
Lots of empty templates that I can fill out myself, which are unreadable on the Kindle and as somebody else said, the screenshots on how to setup a Google Adwords & other accounts is completely superfluous.
There's really not much to be learnt from this book.
0 of 0 people found the following review helpful.
Excellent!
By FC van Eizenga
Excellent!
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